Top 10 Roku CTV Apps most spoofed from non-CTV devices % of all spoofed device impressions from Roku apps, by detected device type Share of Roku spoofed impressions by identifiable device type, by month: Here's a breakdown of non-CTV device type that 'spoofed' traffic really originated from: In Q4 2022, 6% of all ad traffic purporting to be from Roku devices actually came from other devices, according to Pixalate's data. Additionally, we have included a downloadable report on the top CTV apps that were affected by this exploit.įor more details about this form of spoofing, please visit the original blog post about Mobile-to-CTV spoofing.īreakdown of spoofed CTV traffic from non-CTV devices in Q4 2022:

Pixalate Q4 2022 CTV Device Spoofing Report offers insights into this unique form of ad fraud.

Use of other devices spiked in November and December, at around 58% of spoofed traffic. Pixalate estimates 16% of spoofed ad traffic on Roku devices in October 2022 was from iOS devices. IOS devices appear to be used the most for device spoofing. The share of spoofed ad traffic purporting to be from Roku devices increased to 6% in December 2022, up from 3% reported June - August 2022. Advertisers can be victims of spoofing when their ad dollars are redirected to lower value ad placements on unknown or unintended devices. Advertising traffic delivered to an unintended device, known as spoofing, is a form of invalid traffic (IVT, inclusive of ad fraud). Pixalate found 6% of Roku's reported ads in Q4 were not delivered to a Roku CTV device, up from 3% measured June - August 2022. LONDON, Ma/PRNewswire/ - Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q4 2022 CTV Device Spoofing Report to reveal how often mobile devices are used to 'spoof' Roku CTV devices. Pixalate finds the share of spoofed ad traffic purporting to be from Roku devices increased to 6% in December 2022, up from 3% reported in August 2022

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